Ten signed claims a month does not require a call center, a TV budget, or chasing roofs after every hailstorm. It requires a system that makes you the obvious choice when a policyholder searches "public adjuster near me" at 11 p.m. with a tarp on their roof. Here is that system, in four parts.

Part 1: A Google Business Profile that actually converts

Most PA firms treat their GBP like a parking spot. It's your highest-intent channel — people who find you there have a claim right now.

Do the basics ruthlessly: primary category "Loss adjuster" or "Insurance agency" depending on what ranks in your metro, service areas listed by county, real photos of your team on inspections (not stock handshakes), and your license number in the description. Then post weekly — a settled claim result, a deadline reminder, a storm advisory.

A maintained profile in a mid-size metro typically pulls 80–150 views and 8–15 calls or website actions a month. Convert a third of those conversations into signed contracts and GBP alone covers 3–5 of your 10 claims. After a named storm, those numbers can triple for six to eight weeks.

Part 2: Local content that answers real claim questions

Forget "What is a public adjuster?" — every competitor wrote that in 2014. Write the questions policyholders type after a denial letter arrives:

  • "Citizens denied my water damage claim — what now?"
  • "How long does [carrier] have to pay a claim in [your state]?"
  • "Hurricane deductible vs. AOP deductible in Florida"

One article a week, 600–900 words, your city and the carrier names your clients actually fight. In 90 days you have 12 pages targeting searches with almost no PA competition. Each page that ranks brings 1–4 qualified inquiries a month — and these leads arrive pre-sold, because you already answered their exact question.

Part 3: A review engine that runs without you

Reviews are the tiebreaker. A policyholder comparing a firm with 9 reviews against one with 60 doesn't read your credentials — they count stars.

Build one trigger: the day a settlement check clears, your office sends a text with a direct GBP review link. Not an email a week later — a text, same day, while the client is still euphoric about the number. Expect 30–40% of clients to leave a review when asked this way, versus near zero when you "mention it sometime."

Close 8–10 claims a month and you add 3–4 reviews monthly. In a year you're the most-reviewed PA in your market, which feeds Part 1, which feeds everything. Firms that skip this step keep buying leads forever. Firms that build it stop needing to.

Part 4: The Friday follow-up hour

Here's the leak nobody patches: 40–60% of inbound inquiries never sign with anyone. They called you, got a quote or an opinion, and stalled — because their carrier went quiet and so did you.

Block one hour every Friday. Pull every inquiry from the last 90 days that didn't sign. Send each one a two-line text: "Hi Maria, checking in on your water claim — did [carrier] ever send the adjuster back out?" That's it. No pitch.

Out of 30 stalled leads, expect 5–8 replies and 2–3 signed contracts a month from this hour alone. It's the cheapest claim acquisition you will ever do, and almost no firm in your market is doing it.

Do this this week

  • Audit your GBP: fix categories, add 10 real photos, publish one post.
  • Write one article answering a specific denial or delay question for your state.
  • Draft the same-day review text and assign one person to send it on every closed file.
  • Build the stalled-lead list (last 90 days) and send your first Friday follow-ups.
  • Put "Friday follow-up hour" on the calendar as recurring. It only works if it repeats.